Hanover.One thing is clear to him: "I chose a difficult topic," says Michael Blaubzik (31) and has to laugh. "But I like tricky tasks." His is to convince people from Hanover that it is a pleasure to reach into the snack bag with crowds, grasshoppers and mealworms in front of the television in the evening.
Almost everyone he was able to persuade to cost the crawling animals agrees: "They are really tasty," says the business economist, who calculates the prices for the online retailer "Reifen.com" full -time. But by the way, he passed on his company "Bugoo" with passion.
Delicious: Michael Blaubzik Knuskert his insect snacks.
© Source: Katrin Kutter
Hinking, he found that the taste of chips is very similar. “Scary is reminiscent of chicken. And with mealworms you think of sunflower seeds, ”he describes his aroma offer. The range currently comprises seven items: bags with the insects mentioned, as well as three types of flour made of crouches, mealworm or buffaloturm and a falafel mix with insect flour.
He plans burgers and bratwurst from insects
It shouldn't stay that way. "I am working on an insect sausage that I want to sell in summer," says Blaubzik. A burger patty is also being planned and the entrepreneur thinks of products such as baking mixes for muffins on an insect base. The current snack mixtures are natural, "but I will also offer them sweet, sweet and sour and garlic herbs in the flavors."
Insect mix: baked grasshoppers, mealworms and crops are stuck in the bags.
© Source: Christian Behrens
He takes grasshoppers and Co. from two breeds in Germany and Holland. The animals are delivered shock frozen, Blaubzik bakes them, fill them off and sell them in his Online shop Bugoo Or by delivery service. "I deliver free of charge or car from 20 euros." He also wants to be present at Hanover's weekly markets. "I have all the documents.
He firmly believes in his success: "Insects are the food of the future." The 31-year-old leads three arguments for this thesis, firstly: sustainability. "The production is resource -saving, you need significantly less food, area and water than with the processing of beef and it creates much less carbon dioxide."
Mealworms are the cheapest at 5.50 euros
Second: the nutritional values. "Insects provide tons of vitamins, unsaturated omega-3 fatty acids, trace elements and antioxidants and consist of 70 percent of proteins." And thirdly: the taste. "They are just delicious," says the entrepreneur and laughs, "otherwise I wouldn't do it." If you want to try the slightly different snack: 100 grams of grasshoppers are available for 8.50 euros, crowds for 7.40 euros, mealworms for 5.50 euros.
Hannover, Michael Blaubzik with his mobile sales stand with "insect snacks"; (Photo: Christian Behrens)
© Source: Christian Behrens
"I have always been interested in nutritional and sustainability issues," says the sports enthusiastic, who, as a central defender, kicks at the police sports club, likes to go to the gym and sail. "And I think interest in these topics is growing overall." Michael Blackzik has observed men a little more courageous while trying.
But he can also inspire women for insects, especially one customer who recently ordered from him. "She said that she At the Expo 2000 21 years ago very much ate the grasshoppers in the nutrition of the theme park. She was thrilled that she was back in Hanover. "
By Julia Braun